Ask for quality

Business decisions need to be based on robust and reliable data. At Ask for Research our full personal attention is applied to each individual project, ensuring that the highest industry standards are met at each stage of the process.

Managing Director of Ask for Research, Angie Lowe, has over a decade's senior management and director level experience in the market research industry, with this practical knowledge supported by significant academic and professional achievements.

The resulting client satisfaction illustrates the quality, professionalism, attention to detail, effectiveness and value for money that is core to the quality of our service provision.

Our experience is evenly balanced between public, consumer and business research, providing a wealth of expertise to advise on the most effective approach.

The Market Research Society Code of Conduct forms the basis of our quality procedures, and all activity is conducted in accordance with its guidance.

Face-to-face and telephone interviewers work to IQCS (Interviewer Quality Control Scheme) and/or Market Research Society (MRS) standards.

Interviewing and data processing activity are back checked to industry recommended standards.

Our proven industry track record is supported by the following professional accreditations and industry standards:-

• Membership of the Market Research Society (MRS)
www.mrs.org.uk

• Membership of the Chartered Institute of Marketing (CIM)
www.cim.co.uk

• Membership of the Association for Qualitative Research (AQR)
www.aqr.org.uk

• Chartered Marketer Status
www.cim.co.uk

Quality is assured at all stages of the process, with clients welcome to specify their preferred level of involvement with each project. Particular attention is focused on the interpretation stage of the research, the analysis of the data that informs and guides business decisions and is essential in meeting the objectives of the research itself.