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Market research and evaluation has the ability to meet a wide range of business information needs, including:-

• Attitudinal testing
• Awareness, opinion & use
• Behaviour & response
• Benchmarking
• Best value
• Brand development
• Business development, growth & diversification
• Campaign development
• Communication
• Competitor analysis
• Concept testing
• Consultation
• Creative testing
• Customer care, satisfaction & evaluation
• Diversification
• Economic research
• Employee satisfaction
• Evaluation
• Feasibility studies
• Image, attitude & perception
• Impact assessment
• Market analysis
• Market influences
• Market perception
• Market profiling
• Market testing
• Marketing research
• Monitoring
• Product development
• Product evaluation & testing
• Public polling
• Sector analysis
• Service development
• Social research
• Strategy development
• Trend measurement.